Thursday, February 9, 2012

The Lorax Goes Green

Lorax Movie Poster courtesy

Dr. Seuss' The Lorax is coming to a theatre near you beginning March 2, 2012. Great news for kids (and adults) who fell in love with the story of the somewhat grumpy character who "speaks for the trees" and is the ultimate activist.  Even better news is that Universal has slated several large "green" companies to commercial tie-ins for the movie's debut, including Seventh Generation and Whole Foods Market. While some will say it is still eco-commercialism at its finest, I think it's a step in the right direction -- much better than a Happy Meal with plastic toys! There are nearly 70 companies total that are said to be offering an eco-friendly tie-in with the movie. You can read more about it at Huff Post Green.

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